Boost Mobile has Mrs. Claus on naughty list
Santa Claus and Mrs. Claus star in separate Christmas-themed Boost Mobile ads from agency 180, part of the long-running "Unwrong'd" campaign. When it comes to wrongness, Mrs. Claus is way ahead of her husband, engaging in some icy-hot lovemaking with a snowman in the stop-motion animated spot above. (Her friend can handle the heat of passion but not the hairdryer that's turned on him when the big man returns unexpectedly.) Santa, meanwhile, burdened by large cell-phone bills, has been forced to make some cutbacks in the spot below, and has replaced his reindeer with mules. Which seems like a minor sin by comparison, and he doesn't seem amorous toward any of his new hires, either. —Posted by Tim Nudd See also: |
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Published on December 1, 2009 | Permalink
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Adidas giving soccer the 'Heroes' treatment
To illustrate its hunt for the best soccer players on earth, Adidas has assembled some of the best comic artists on earth. Above is the newest installment in "The Ultimate Search," a Heroes-esque series narrated by French football legend Zinedine Zidane. Ad agency 180 in Amsterdam and its offspring agencies Riot and Detail commissioned three graphic novels for the ad series, featuring artwork by Jae Lee, Ryan Benjamin and J.G. Jones (whose comic was repurposed into the Web video about Liverpool's Steven Gerrard). Zidane's dream team also features Argentina's Lionel Messi, who didn't get his own comic book but still merited ads like the one below. This series has been running since May, and with seven more spots for Zidane to fill, you can bet Adidas will be dragging it out for many more months to come. By that point, it will probably have outlived its own inspiration. —Posted by David Griner
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Published on September 29, 2009 | Permalink
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180 explores science behind Amstel's allure
I've never had Amstel, but this latest ad from 180 Amsterdam reveals that the sound of an Amstel bottle being opened activates small but powerful geysers of drool in the mouths of young hipsters. Pretty gross. Other ads suggest that tiny rockets fly around and explode when a bottle's opened, and that the bottle itself owes its shape to an artificially created vacuum. Good thing these experiments took place in Holland. They'd never convince Republicans here to fund scientific inquiries like this. —Posted by David Kiefaber |
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Published on April 7, 2009 | Permalink
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Boost Mobile has bus-stop paper shredders
Boost Mobile may be trying to atone for recent sins (the
pigs-eating-ham commercial, for one thing) with this neat little
public-service offering: live paper shredders at bus stops in Chicago
and Boston, where you can shred your existing phone-company contracts
(or, presumably, anything that implicates you in a Ponzi scheme). Ad
agency 180LA created the shredders, which are one of three new bus-stop
executions for the brand. The other two seem a bit less useful—a big
hose and an extra-large screw, to remind the public that they can get
unhose'd and unscrew'd with Boost. |
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Published on April 2, 2009 | Permalink
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It's a hog-eat-hog world in latest Boost spot
Boost Mobile is covering all the distasteful bases with its "Unwrong'd" campaign from 180LA. Following the earlier ads with the unhygienic coroner and the hirsute woman cyclist, we have this spot featuring a couple of pigs stuffing themselves on a giant ham at a restaurant. "You think that's wrong?" one of them asks. "We're just enjoying the flavors of a fallen friend." Digging on swine, he adds, isn't as wrong as getting a raw deal from your cell-phone company. Physically, these pigs look like extras from that old Trojan campaign, but their sensibility is more in line with Chicago's favorite cannibalistic spokescreatures, Moo and Oink. |
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Published on March 4, 2009 | Permalink
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Boost Mobile ratchets up the repugnanceTo think, just last week, I thought Boost Mobile's latest
Spanish-language ad was annoying. Well, the English-language effort by 180LA is downright disgusting. The lead character in "Coroner" drops his breakfast burrito
inside a corpse during an autopsy, plucks it out and continues eating
it. But that's not the disturbing part. Wait until the end of the spot
for the cutesy smooshed-together-word tagline, "UNwrong'D."
With an apostrophe no less! Makes my skin crawl. So does the "Bike"
spot, featured below. Come on, a super-nerd like that scores a long-haired hottie?!
UNlikel'Y.
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Published on February 23, 2009 | Permalink
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MTV sees you frolicking with muddy ladies
The folks at MTV, of all people, are urging young people to turn off their computers and TVs and go outside sometimes. In new ads from 180 Amsterdam (the agency that sounds like a skateboard trick), the reasoning is simple: As sweet as high scores and headshots are, the real world has its own treasures, like hot, dirty girls in bikinis trying to move pickup trucks that are stuck in the mud. The gamer in this ad doesn't actually meet the ladies, which may be a good thing. In fact, they might want to alter the campaign to include a sliding scale—Grand Theft Auto 4 and Halo players are probably mainstream enough to fit into polite society, but people involved in message board arguments about Fallout 3's departure from canon should stay on the couch. See more at the MTV Switch Web site. —Posted by David Kiefaber |
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Published on October 1, 2008 | Permalink
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PSAs gone wild on World AIDS Day
—Posted Catharine P. Taylor |
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Published on December 1, 2006 | Permalink
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