Danica signs man boobs in Boost Mobile ad

Danica Patrick has joined 180LA's "Unwrong'd" campaign for Boost Mobile, following in the proud hoofsteps of those cannibalistic pigs from a few months ago. The setup is the same as the earlier spots: The viewer is subjected to some unpleasant visuals—in this case, Patrick signing man boobs and being tended to by a pit team in drag—and is then told that's not as "wrong" as getting screwed over by your mobile carrier. Go Daddy's Bob Parsons is going to be livid when he finds out that Danica signed any kind of boobs in someone else's ad. UPDATE: Also check out the third video below for a peek behind the scenes of the spots. It includes some choice quotes from 180LA's William Gelner, who says that channeling the insanity of his creative team into a Boost ad is like herding cats.

—Posted by Tim Nudd

Published on May 27, 2009 | Permalink | Comments (1)
Filed under 180LA, Boost Mobile, Nudd, Telecom

Sony's living mannequins swarm Manhattan

Mannequins take Manhattan! Today! With Sony VAIOs! New Yorkers have ad shop 180LA to blame for what sounds like a pretty creepy campaign. Press materials ask us to "picture 10 mannequins sitting at a cafe, IMing, blogging, updating their Facebook pages and tempting onlookers to check out the beautiful new [VAIO P Series] device." Imagine it? I can't get it out of my head! The "living mannequins" are premiering this morning at Grand Central Station, no doubt to the delight of commuters who haven't recovered from that "world's biggest wheel of cheese" promotion there a couple of years back. Sony says the big dummies will "circulate throughout the city's hottest neighborhoods." Thank goodness, SoHo won't miss out. There's a Fashion Week tie-in, as the mannequins have been dressed by young designers. "Imagine going about your day when suddenly you see something out of place: It's a strikingly beautiful mannequin. She's alive. And she's holding the VAIO P Series, motioning for you to join her." Frankly, I think I'll buy a Mac. You guys are freaking me out.

—Posted by David Gianatasio

Published on January 30, 2009 | Permalink | Comments (4)
Filed under 180LA, Fashion, Gianatasio, Guerrilla, Sony