A little bit of Mexico on Astor Place

It’s 63 degrees and mostly cloudy outside the AdFreak offices right now, and yet there’s a bunch of women sunbathing in bikinis down by the uptown 6 stop on Astor Place.

They’re lounging around inside a Mexico Tourism truck, looking all langorous and lazy and tempting passersby with a taste of warmer climes and umbrella-covered drinks.

Now this is the kind of in-truck, out-of-home marketing we enjoy. And their choice of location is good, too—they’re leeching off the popular Mud Truck by parking right next to it.

--Posted by Tim Nudd

November 19, 2004 | Permalink