All you have to do is dream

At AdFreak, we love to analyze dreams. So when we came across a recent online ad for Virgin Atlantic Airways that interpreted them for us, we were hooked.

First, we inputted “teeth falling out.” Given that teeth symbolize power and dominance, the “weird dream interpreter” tells us we “have a fear of losing control.” Never! Rest assured, the airline’s amenities kit comes with a complimentary toothbrush. (We give the ad credit for not only promoting the airline’s flat-bed seat, but also carrying a subconscious unique product message.)

Then, we decided to have some fun. Since the ads are the brainchild of Crispin Porter + Bogusky, we couldn’t resist asking what our dream about “being Alex Bogusky” means. The response: “That’s quite a bizarre dream. Clearly you’re in love with Alex. You should tell Alex about your feelings immediately to prevent future tension.” Interesting. Then we plugged in “being Jeff Benjamin.” Turns out we’re in love with CP+B’s interactive creative director, too. Which one is it? Alex or Jeff?

But when we typed in “being Chuck Porter,” the ad advised us to consult the “onboard drink mixologist.”

Another new ad for the airline had us cutting, blow-drying and styling a mop of purple hair to highlight Virgin’s complimentary haircuts for Upper Class passengers in its Heathrow Clubhouse. The face behind the hair: CP+B associate creative director Rob Reilly.

--Posted by Ann M. Mack

November 19, 2004 | Permalink