Front page of the Times: priceless
"Tickets to all official inaugural events, including an "elegant" candlelight dinner with a special appearance by President Bush: $100,000. Tickets to all official inaugural events, two additional tickets to an "exclusive" lunch with Mr. Bush and Vice President Cheney, plus an all-access pass to any inaugural ball: $250,000. Telling your friends, "As I explained to the president just the other day... .": priceless." Sure, the campaign, introduced in 1997 has been spoofed by countless people, from The Simpsons (who later starred in their own "Priceless" ad) and famously, Ralph Nader, who MasterCard promptly sued, but rarely by such a lofty place as the Grey Lady, and on the front page, above the fold, no less! An actual ad placed in the same place would be worth—well, it would be—oh, don't make us say it. Let's hope some overflowing fruit baskets, care of McCann, made their way to the residence of the reporter, Elisabeth Bumiller, over the weekend. —Posted by Mae Anderson |
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That lead on the front page of the NYT was apparently ripped off from a rip-off:
http://www.adpulp.com/archives/000304.html
December 13, 2004
Another Four Years Of Bush's Deadpan Humor. Priceless.
Here's yet another example of the power of brand advertising. The executive branch of U.S. government is "borrowing" liberally from Master Card's language to help sell their big January soiree.
Hey, there's no new ideas.
In a direct mail appeal to large donors, the President's innuagural committee shaped it like this:
"Tickets to all official inaugural events, including an "elegant" candlelight dinner with a special appearance by President Bush: $100,000. Tickets to all official inaugural events, two additional tickets to an "exclusive" lunch with Mr. Bush and Vice President Cheney, plus an all-access pass to any inaugural ball: $250,000. Telling your friends, "As I explained to the president just the other day... .": priceless."
According to The New York Times there are no set limits on what an individual or corporation can contribute to the celebration, but the innauguarl committee has set a self-imposed $250,000 limit on contributions, so as not to appear too greedy.
Posted by: Belle Lenz | Dec 13, 2004 3:58:43 PM
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