The Super Bowl that was, the companies that weren't

Believe it or not, it’s been five years since the Super Bowl was flooded with dot-com ads. Forbes.com has figured that’s distance enough to take a look back, in this special feature—complete with streams of the commercials!—of what it’s calling the Bubble Bowl.

So much to see … there’s the Pets.com sock puppet before he was forced to shill for that cheesy car loan company, the E*Trade chimp, a spot for epidemic.com (AdFreak has no recollection of them, whatsoever) and ourbeginning.com (wedding invitations).

Looking at these ads makes Budweiser’s flatulent horse look almost classy.

—Posted by Catharine P. Taylor

January 28, 2005 | Permalink