Green and unseen

This just in from the Emerald Isle—a leprechaun’s been snubbed, and his work’s been axed from an upcoming Super Bowl spot. We wrote about the snub in Adweek this week (Santa Claus, the Easter Bunny and a unicorn remain in the commercial), but here comes a hefty press release from Emerald Nuts, titled, “Leprechaun Community Outraged Over Super Bowl Commercial Exclusion.”

The leprechaun, who is apparently named Finnegan O’Reilly, says in the release: “They promised me I’d be in the commercial. The entire leprechaun community was abuzz with what would have been the proudest moment in our people’s history. They claimed it happened for ‘creative reasons,’ but I truly believe it was done to spite my people. They didn’t have the guts to show my type in their commercial. My whole family was going to fly to L.A. to watch the game with me, but now they’re staying home in Ireland instead.”

O’Reilly’s deleted scene will be posted on www.angryleprechaun.com, which will go live right after the game.

—Posted by Celeste Ward

February 4, 2005 | Permalink