The envelope please ...
Then there’s the Fox Sports site, where there’s currently a dead heat between the same Ameriquest spot, the FedEx Kinko’s commercial starring Burt Reynolds and the Anheuser-Busch commercial honoring America’s troops. (You can see results if you vote here). That A-B spot won the America Online poll with 16 percent of the vote, followed by the Bud Light skydiving spot with 11 percent and the Ameriquest cat spot with 8 percent. You can still vote at our sister pub’s site, Adweek.com. But so far, the results there conflict with all of the above, too. In first place thus far? The CareerBuilder.com series of chimp commercials with 28 percent of the vote, followed by the A-B spot and the other Ameriquest spot featuring the faux robbery. All of this contrasting information can mean only one thing—a whole bunch of advertisers will now claim they had the best-liked Super Bowl ad. —Posted by Catharine P. Taylor |
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February 8, 2005 | Permalink |
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Seems to me, much like the half-time show, a whole buch of advertisers "played it safe."
The Super Bowl advertising made a name for itself by being absurdly expensive AND having outrageous ads. This year it was only absurdly expensive.. and that's not enough to make it interesting.
Now all these "news" programs are doing these segments on how "interesting" the SB ads were and the presenters are struggling to make a big deal about these advertisments.
I keep thinking about how pets.com has been gone for years and people still talk about the sock puppet. I didn't see a single ad this year that people will be talking about in years to come.
Unless you're a Patriots fan, this year was as Super Bust.
Posted by: j03 | Feb 8, 2005 4:58:18 PM
