Yogi v. TBS

“If the world were perfect, it wouldn’t be.” So goes one of Yogi Berra’s Yogi-isms. (You can buy an autographed book of them on his Web site, if you’re so inclined.) He needn’t worry about perfect worlds, though—not with TBS’s Sex and the City ads to rile him up. The Yankee legend has filed a $10 million lawsuit against TBS for using his name in a “hurtful” ad showing Kim Cattrall’s “Samantha” character and the line, “Yogasm: a) a type of yo-yo trick b) sex with Yogi Berra c) what Samantha has with a guy from yoga class.”

“Plaintiff is a married man and has children and grandchildren. He is a deeply religious man who has maintained and continues to maintain a moral lifestyle, and has a spotless reputation for integrity, decency and moral character,” the suit says, according to the New York Post. “The direct reference to the sexual act made in connection with Mr. Berra ... engenders a moral taint that has damaged his otherwise spotless reputation.”

—Posted by Tim Nudd

Photo: Pajic/SIPA/Newscom

February 2, 2005 | Permalink