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Hootie's BK ad makes comic strip history

Bk_hootieAdFreak's daily comics-reading ritual was interrupted by a sudden craving for lite rock and bacon strips, thanks to Thursday's "Boondocks" strip.

In it, the cartoon's jaded teenage brothers lament the fact that the latest Burger King spot from Crispin Porter + Bogusky finds Hootie and the Blowfish lead singer Darius Rucker clad in a violet velour cowpoke's outfit to literally sing the praises of the restaurant's Tender Crisp Bacon Cheddar Ranch Chicken sandwich … while wandering through a psychedelic dream-corral filled with colorful plastic horses, blossoming burger-trees and a dozen laddie-mag centerfold types in various stages of undress. "Maybe it was supposed to air only in Japan," one of the brothers speculates.

Sure, CP+B creatives may do all right for themselves at the OBIEs and Cannes. And it was terribly thoughtful of them to provide Hootie with his first hit since … a long time. But to have a spot show up amid cultural milestones like "Family Circus" and "Fred Basset"? That's huge.

—Posted by Randi Schmelzer

March 25, 2005 in Burger King | Permalink

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Gotta say I love this commercial!

Posted by: julie | Mar 28, 2005 12:11:25 PM

This is the saddest, saddest commercial I've ever seen. Vegas no longer hosts dying musicians - it's Burger King.

Posted by: Becky | Mar 30, 2005 5:23:26 PM

BK's latest special: The Kitty Cat Sandwich ("It tastes like chicken!"). Star of commercial: Tom Jones. Women at end of spot on swing: Ertha Kit.

Posted by: Bob Shiffrar | Mar 31, 2005 12:25:17 PM

Is it true that Chris Rock sent Darius a check for $80 after seeing the ad?

Posted by: Jarvis | Apr 2, 2005 5:23:12 PM

fun little article

Posted by: mikael christiansen | Jan 23, 2009 5:33:53 PM


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