I’m a hipster, baby We know synergy is just a regular part of marketing life, so while we were somewhat disappointed to hear that Beck (“I’m a loser baby, so why don’t you kill me?”) is breaking five new songs from his upcoming album, Guero (which hits stores on March 29), during this Thursday’s episode (nay, “Beckisode”) of Fox’s The O.C., we also understood. The music biz is tough; while not exactly focusing on sensitive artist types, the gold-plated soap opera is at least known for making music an essential, and intelligent, part of the show. The gilded, sun-dappled O.C. actors are also sometimes seen watching actual new bands perform at the “Bait Shack” (a case of art imitating fantasy life). But here’s what we didn’t prepare for: the second part of this souped-up synergy killer. That same March 10 installment will also include “the exclusive worldwide premiere” of the Star Wars: Episode III—Revenge of the Sith trailer during a commercial break. So wait a minute—do the Beck and Star Wars audiences actually intersect? And we thought that Christmakkah was painful. —Posted by Barbara Lippert Photo: Shugerman/Getty/Newscom

March 8, 2005 in Lippert | Permalink

Comments

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The audiences to intersect mightily. I know a lot of persons, including me, who enjoy both.

Posted by: Dominik | Mar 8, 2005 5:32:55 PM

Beck is amazing, constantly reinventing himself and his music. Star Wars (at least the last two) is merely a bad parody of itself.

Posted by: Bob Shiffrar | Mar 9, 2005 8:50:26 AM

Ummm...
The O.C. is awesome. And you're right, the show does well at infusing great, mostly unknown music out there (not that Beck is unknown.) Anyway, the point being that while it may seem like an odd combo (the trailer and whom may be the father of the new hipster,) it goes to show my true belief, EVERYBODY watches the O.C., whether they admit it or not.

Posted by: Joshua | Mar 9, 2005 10:54:01 AM

Ummm...
The O.C. is awesome. And you're right, the show does well at infusing great, mostly unknown music out there (not that Beck is unknown.) Anyway, the point being that while it may seem like an odd combo (the trailer and whom may be the father of the new hipster,) it goes to show my true belief, EVERYBODY watches the O.C., whether they admit it or not.

Posted by: Joshua | Mar 9, 2005 10:54:36 AM

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