The fall of the house of Atkins?

When even Atkins Nutritionals is backing off some of the foundation of the Atkins Diet, you know a trend is over. Not that the low-carb thing is finis exactly, but according to this story, the company "has altered its 'net carbs' method by using parts of the latest trend from Europe—a glycemic-index diet—to target U.S. food companies for products bearing the new 'net Atkins count' seal." Are you following this? We're not. Perhaps this explanation from the company's CMO, Matthew Wiant, will help: "We see this as the standard and the next generation for measuring net carb and blood sugar impact." Come again? Anyway, as a first step, we think the folks at Atkins should make the shift in strategy so simple to articulate that even a Cheez Doodle-munching couch potato could understand it.

—Posted by Catharine P. Taylor

March 24, 2005 | Permalink