McKesson named king of bull-bleep

With all of the hype surrounding March Madness, you might not have participated in Manure Madness, the blog Fight the Bull's annual tourney to name a Shining Beacon of Business Idiocy, based on the verbiage of corporate America's newly-released annual reports, alternatively described on the site as, "the clichés, platitudes and truckloads of bull that grace some of the most expensive print materials ever destined for the recycle bin." Thirty-two of the Fortune 100 were picked for the competition, but in the end it came down to McKesson vs. Lockheed Martin, with the healthcare behemoth winning 55 percent of the online vote. By providing investors with such mind-blowing insights as "McKesson is well-positioned for growth" and "the forces for change are intensifying" voters obviously thought the company excelled at saying a lot without really saying anything at all.

—Posted by Catharine P. Taylor

April 7, 2005 | Permalink