Bring that radio spot back to life

For those of you whose radio scripts have been killed off before they saw the light of day, here’s a chance for resurrection. Radio ad agency Oink Ink’s latest “Dead Radio Contest” is going on now, with no entry fees and everything to gain. “Last time they ‘showed it around the office,’ your guaranteed-Mercury-winner came back as an Addy runner-up,” the Web site says. “Keep your dignity and most of your integrity. Enter your tortured-soul of a script in our 8th Annual Dead Radio Contest.” The winner gets his or her script produced start-to-finish, plus a trip to New York City or lovely Santa Monica, Calif. Last year’s winner, “Testing” for Miller Lite, by Greg Christensen of Young & Rubicam in Chicago, was selected from more than 1,000 entries. To get an idea of other scripts that had been killed, the site has an archive of past winners. Check out the horrible brat in the 2003 winner, “Babysitter.”

—Posted by Celeste Ward

April 7, 2005 | Permalink