TBWA\C\D makes the weather disappear

Nothing stops a newspaper reader in his tracks like a printing error—or what seems to be. That’s the reaction TBWA\Chiat\Day’s Craig Crawford and Rui Alves were counting on when they designed this clever ad for Infiniti (click on it to see a larger version). Flipping through the paper casually, you come upon what seems to be a weather page with all the data missing. Three-day high/low forecast? Nothing—in any of the dozens of cities listed. Weather map? There are no pressure zones, temperature readings or pockets of precipitation anywhere. (Maybe the U.S. is blanketed entirely with snow?) Your five-day? More of the same. Only when you see the full-color ad tucked at the bottom (“With intelligent all-wheel drive, the weather doesn’t matter”) do you realize you’ve been had.

—Posted by Gregory Solman

April 20, 2005 | Permalink