Stampeding buffalo prove Levi's spot wasn't a fantasy

Two photos and a bizarre story in The New York Times yesterday about cops herding bison that ran amok in the suburbs outside Baltimore got AdFreak thinking: Maybe Bartle Bogle Hegarty's 2003 Levi's spot in which buffalo stampede by a 20ish couple on a dark city street wasn't so out there after all. In the spot—which ran on the Super Bowl—the couple stands in the middle of the road, feels the vibration of the stampede but remains untouched while dozens of buffalo gallop by. In Baltimore County, nine bison escaped a farm, meandered through "several affluent neighborhoods" and were herded by cops onto a fenced-in tennis court, the Times reported. A cop holding a folding chair to guide the animals got knocked down but wasn't hurt. What's more, an "uppity" bison even scaled the net before finally getting into a trailer. The buffalo owner, a local farmer named Gerald Berg, threw up his hands and said, "It's out of hand . . . They're going to the slaughterhouse, and they're going to be buffalo burgers." AdFreak guesses that only PETA, Levi's or BBH can save them now.

—Posted by Andrew McMains

April 28, 2005 | Permalink