AdFreak: 7Up wants to shoot you into orbit

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7Up wants to shoot you into orbit

Lance Bass was willing to put up $20 million to travel into space. All you have to do is drink a lot of 7Up. Starting this week, 7Up is holding a promotion to give one lucky/terrified winner the “first free ticket to space” on a rocket based on SpaceShipOne technology. (SpaceShipOne was the vehicle that won the Ansari X Prize last year by completing a truly bad-ass suborbital journey.) To play, you have to visit 7Up.com and enter 15-character codes that are cropping up on a variety of 7Up, Sunkist, A&W Root Beer and Canada Dry bottle caps and 12-packs. 7Up will cover the $200,000 price tag, plus $100,000 more in taxes, to hurtle you headlong into the unknown. You’ll be responsible for bringing the second clean pair of trousers.

—Posted by Tim Nudd

May 27, 2005 | Permalink

Comments

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And what happens if there's a malfunction and the spacecraft disintigrates upon reentry? How does a brand recover from that one?

Posted by: Len | May 31, 2005 2:08:52 PM

If it burns up, it burns up. But chances are, it wont! :P yea 7up would most likely get like a multi-gazillion dollar lawsuit and fade out of existence.

Posted by: | Jun 20, 2005 2:21:00 AM

The First Free Ticket To Space,I Hope. That Would Be Fantastic.

Posted by: Lawrence H. Watson | Aug 12, 2005 3:03:41 PM

The First Free Ticket To Space,I Hope. That Would Be Fantastic.

Posted by: Lawrence H. Watson | Aug 12, 2005 3:09:25 PM