A Jedi mind trick that really works Only the most foolish bounty hunter would dare to play 20 Questions with Darth Vader—until now. As part of the latest viral Burger King campaign, you too can interact with the Dark Lord formerly known as Anakin, in a game called The Sith Sense. You think of an animal, vegetable or mineral (or “unknown” or “other”), and Lord Vader tries to guess it by asking you questions, and also teasing you a little bit, as he is wont to do. The technology seems to be working fine—his evilness guessed what we were thinking after just 17 questions. —Posted by Tim Nudd

May 19, 2005 | Permalink

Comments

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Man, you guys just post anything that comes out of Crispin Porter, don't you?

Hint: Just because they did it--doesn't mean it's good. This is a good example of that. Looks nice, but it sells Star Wars, not Burger King. It's also not funny.

Posted by: Voice of reason | May 19, 2005 3:00:08 PM

I beat it.

Posted by: fhm | May 19, 2005 4:59:51 PM

Amen, O Voice of Reason, a-freakin'-men.

The only thing more wearying than Adfreak's sudden obsession with all things Star Wars is their incessant kowtowing to Crispin Porter. I suppose it was only inevitable that they would find a way to combine the two.

Posted by: gman | May 19, 2005 9:04:17 PM

I think they made a special version of the site for you complainers:

www.sithsense.com/flash.htm?n=0221202008050104

Posted by: mrcheese | May 20, 2005 1:22:45 AM

I think they made a special version of the site for you complainers:

http://www.sithsense.com/flash.htm?n=0221202008050104

Posted by: mrcheese | May 20, 2005 1:24:00 AM

Maybe I'm missing something, Mr. Cheese, but I didn't notice anything different. What's the joke?

By the way, Lord Vader did guess correctly - after 28 tries. I thought this was supposed to be 20 questions. Pretty lame.

Posted by: gman | May 20, 2005 9:46:45 AM

Wow. Sour frickin' grapes, guys. Sorry CPB rejected your books, but your outright labeling of anything out of there as "lame" seems a bit snippy.

Posted by: hogwash | May 20, 2005 10:18:50 AM

Hate to disillusion you, Hogwash, but I have never submitted a book to CPB. I'm not even a creative.

What's so "snippy" about expressing an honest difference of opinion? Why so defensive? Just because I dare to question the great and glorious Crispin while everyone else kisses their bum? Look, they're a great agency that does some great stuff - but this doesn't measure up to their best work.

Aa good as Crispin is, they are becoming dangerously overexposed. We all know they are terrific. We just don't need to have it rammed down our throats. A little perspective would be nice.

Anyway, that's my last word on the subject because I don't want to instigate a flame war - especially over something as trivial as this.

The floor is yours, Hogwash.

Posted by: gman | May 20, 2005 10:53:25 AM

I've beat him twice.

Posted by: Vader's not very good. | May 31, 2005 7:42:37 AM

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