Freudian nightmare or Crunch ad?
 We’ve done flight attendants. We’ve done bikini-clad real-estate agents. So, to continue our current obsession with skimpy clothing, it’s time to look at these Crunch Fitness ads with people in their underwear. The health-club chain, known for classes like “Firefighter Workout,” “Cardio Striptease” and “Ruff Yoga” (which involves dogs), has a new campaign that features allegedly average people posing in their underwear and expressing their freedom. One ad shows some guy doing a karate kick and the line, “Be free like the Ninja.” (There’s even an in-your-underwear aerobics event scheduled in Chicago on Thursday.) The company, which has locations in L.A., New York, Chicago, San Francisco, Miami and Atlanta, is also waving initiation fees for anyone who brings in a pair of clean, new underwear, to be donated to Undershare, a non-profit dedicated to giving underwear to the needy. The whole thing reminds me of that old motherly advice about always wearing clean underwear in case you’re in a car accident. But really, isn’t underwear antithetical to “being free.”
—Posted by Aaron Baar
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May 17, 2005 | Permalink
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Comments
Nothing new here about the underwear events. Gay bars have an underwear night aall the time. Which is pretty much the clientele that crunch will be bringing in with this stunt. Not sure many hot chicks in skivvies will be lining up next to some guy named 'Vinnie'.
Posted by: Stupendous Bob | May 18, 2005 7:05:42 AM
Nothing new here about the underwear events. Gay bars have an underwear night aall the time. Which is pretty much the clientele that crunch will be bringing in with this stunt. Not sure many hot chicks in skivvies will be lining up next to some guy named 'Vinnie'.
Posted by: Stupendous Bob | May 18, 2005 7:06:04 AM
crunch is full of idiot c**t women who kickbox - gays would never go to crunch - gross
Posted by: idiot | Sep 27, 2007 11:56:43 PM
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