Grey strikes back after ‘worst reel’ vote
—Posted by Kathleen Sampey |
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May 9, 2005 | Permalink |
Comments
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So a bunch of industry insiders has decided that Grey has "the worst reel?" Big deal. Their work doesn't knock me out either, but I suspect their goal is not to impress a bunch of self-absorbed, self-important creatives, but to connect with consumers. Because that is what this business is supposed to be all about.
Honestly, all these awards and surveys are like a bunch of dogs sniffing one another's butts.
Posted by: The Late David Ogilvy | May 9, 2005 1:28:35 PM
Along with being in advertising, I'm also a consumer, and I'm not wowed in either respect. Those ads aren't good. They don't "connect" with anyone but the client, but I'm sure they have huge budgets to force those ads into people's minds.
But they have guts to create that website. That's hilarious (I'm sure the guy who thought of it has since been fired).
Posted by: Thomas | May 9, 2005 2:17:56 PM
The problem with Adweek's poll is no one knows who is voting. The 950 participants identify themselves as nearly half creatives and half account people, but we're not told if they are from 5 agencies, 10 or one agency that for some reason picked Grey to be the goat.
Posted by: marie | May 10, 2005 9:26:54 AM
The problem with Adweek's poll is no one knows who is voting. The 950 participants identify themselves as nearly half creatives and half account people, but we're not told if they are from 5 agencies, 10 or one agency that for some reason picked Grey to be the goat.
Posted by: marie | May 10, 2005 10:40:28 AM
The problem with this poll is that the reader can get the impression that the 950 respondents are representative of the industry. No one knows if they work at 5 different agencies, 10, or one and the same agency (say, Crispin Porter, for example). Does anyone else think it is odd that Grey was the agency named out of 33 choices on such a wide range of negatives?
Posted by: marie | May 10, 2005 11:31:31 AM
The problem with this poll is that the reader can get the impression that the 950 respondents are representative of the industry. No one knows if they work at 5 different agencies, 10, or one and the same agency (say, Crispin Porter, for example). Does anyone else think it is odd that Grey was the agency named out of 33 choices on such a wide range of negatives?
Posted by: marie | May 10, 2005 11:32:29 AM
And the problem with the comments section is theat 4/6 comments are from Marie.
Posted by: Not marie | May 10, 2005 5:02:52 PM
Any damn agency can put together 7 decent spots...whoop de damn do.
Posted by: | May 11, 2005 11:13:58 AM
-- Hey, no lemonade. That's IS a pretty bad reel. In fact, (let's just take one spot) the concept of murdering someone with a killer bee to get their Dairy Queen is a freaking (and I don't really mean freaking - to quote Larry David) terrible concept. Granted, the perpetrator dies in the end but.......hello? Is this why I want to go to Dairy Queen. Ice cream to die for? Murder and death. Yesssir...think of that when you think of my product. I'm not ready to go, that Dairy Queen stuff probably will kill you and the creator of this spot has to be under 30.
Posted by: CZ | May 14, 2005 7:30:56 AM
The other horrible thing about these comments is that marie's email address is cbrown@grey.com.
Posted by: mrbig | May 17, 2005 1:29:28 PM
Wow. Talk about cynicism. I loved the Killer Bee spot. Granted, it didn't make me want to go out and buy their product but it gave me a great laugh and I suppose, in that sense, attached a funny moment to the Dairy Queen brand. What's wrong with that?
Oh and CZ, it's humour. Lighten up.
Posted by: Paolo | Jun 28, 2005 11:23:06 AM
You'll come for the ice cream bee murder, but you'll stay for the ethnic stereotypes.
Posted by: Snark | Jul 4, 2005 10:13:53 PM
