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Is Nestlé behind the cow invasion? The mystery of the impending onslaught of cows to New York City this Thursday hasn’t been solved definitively, but we’re getting closer, gosh darnit! Since our initial post here on AdFreak, a flurry of curious posters have weighed in about the cute little cows, claiming they are everything from a tourist gimmick to a Bovine United stunt to a Chick-Fil-A promotion. However, several posters allege that the subway ads are teasers for a new type of Nestlé creamer. One poster—“Maybe?”—tantalizes us with, “Maybe it’s Nestlé, and maybe it’s a new creamer they’re debuting. ... Maybe a contest will be announced that asks you to look at a website on Thursday morning. Maybe at 10 am. Maybe you’ll need to race somewhere to win a contest. Maybe it’s Bryant Park. Just a bunch of maybes.... :)” Frustrated with more non-Nestlé speculation, the frustrated Mr./Ms. Maybe? later writes, “Come on, people! Ignore my ‘maybes’! I’m telling you what’s going to happen!” Alright, already! As of yet, Nestlé has not returned calls. A rep at the Metropolitan Transportation Authority claimed to not know why the cows were coming. Stay tuned. —Posted by Lisa van der Pool

May 9, 2005 | Permalink

Comments

But do they talk?
Of course that might only be if it's a cow creamer and you're Jaye Tyler... ;)
http://www.watermelonpunch.com/blog/archives/004185.php

Posted by: Chloe | May 9, 2005 5:23:22 PM

as the original seeker of truth in this whole cow mystery, and as an ex-PR person who couldn't keep a secret, THANK YOU nice rep from coffeemate brand for clearing up all of this nonsense! i will be at bryant park on thursday morning with bells on, awaiting my squeezy cow coffeemate premium and (possibly?) enormous cash prize, in exchange for photo ops with your brand managers and aspiring actors dressed as cows. you people are brilliant.

Posted by: madcaprin | May 9, 2005 7:45:38 PM

as the original seeker of truth in this whole cow mystery, and as an ex-PR person who couldn't keep a secret, THANK YOU nice rep from coffeemate brand for clearing up all of this nonsense! i will be at bryant park on thursday morning with bells on, awaiting my squeezy cow coffeemate premium and (possibly?) enormous cash prize, in exchange for photo ops with your brand managers and aspiring actors dressed as cows. you people are brilliant.

Posted by: madcaprin | May 9, 2005 7:45:38 PM

Hey guys,

It's the AdFreak editrix here. Though I have this weird feeling this whole cow event will be anti-climatic, if any of you truly are going to Bryant Park, could you take a picture with your phone for us and comment...? thx. Cathy
P.S. if you take a pic send it to comments@adfreak.com

Posted by: Catharine P. Taylor | May 10, 2005 11:52:54 AM

This may have something to do with the Lottery... I made a post on my blog about the Maryland Lottery, whose latest campaign is about a cow revolution. They've even got a blog. Check it out:

http://www.randomculture.com/random_culture/2005/05/maryland_lotter.html

Posted by: John Keehler | May 11, 2005 8:55:47 AM

i was thinking it's something like the cow statues that were placed around the city back in the summer of 2005

Posted by: erin scott | May 11, 2005 11:57:32 AM

well that was disappointing.

No premiums (that I saw anyway), just little sample cups and lots of people in cow suits.

Posted by: milovoo | May 12, 2005 11:22:25 AM

Oh, and it was a promotion for Nestle Half and Half.

Posted by: milovoo | May 12, 2005 11:24:11 AM

ah thats really dissapointing. everyone got excited for nothing. the cows rock tho.

Posted by: katie | May 20, 2005 4:29:00 PM

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