AdFreak: Wendy's says it's good to be square

Wendy's says it's good to be square

It’s not often that we click on an ad just because it looks intriguing, so we have to hand it to Wendy’s for sucking us into its little animated short this morning. The banner that led us to it looked as though it might be promoting Zoloft (see Zoloft face above), since its central visual was one of those wistful black-and-white faces on a cheery red background. But the movie it links to at goodtobesquare.com is more like an homage to what happens when the anti-depressant treatment finally kicks in—and it never mentions Wendy's. It stars a little square emoticon being followed slavishly by a bunch of chirpy circles to the 1970 tune “Ooh Child” by The Five Stairsteps, the feel-good hit of the entire twentieth century. (See Wendy's emoticons at left.) According to this story, the TV version of the campaign will segue into some discussion of why square hamburger patties are better. One other note: isn’t it curious that the emoticons have legs, but no arms, and therefore, no fingers?

—Posted by Catharine P. Taylor

May 27, 2005 in Wendy's | Permalink

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What a nice, creative effort to come from Mccann. They're not really an agency known to do something so different. I think it's really laudable.
And I do love 'Lofty', the cute little Zoloft guy. I'm not even depressed and he makes me want to take Zoloft.

Posted by: len | May 30, 2005 8:06:53 AM

I work for wendys during the school year, and they handed us little cards with our paychecks not too long ago. The card only said "It's good to be square," and it had a the URL for the site.

weiiird.

Posted by: ALex Hirsch | Jun 7, 2005 5:51:33 PM

Anybody have any more information about this spot? Hats off to McCann, this spot rocks. Anybody know who the artist is? Who came up with the idea?

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Posted by: Gregory | Jun 23, 2007 3:58:12 PM

I so love this add! it's so creative! I just wish that they didn't take it away! (aka, it's not there anymore. ) now it's just wendy's website (awww) it's kinda depressing, so I'll think about that lofty guy (jk, not that depressed)

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