U2 to marketer: Keep your £12.5 million
 Its dalliance with Apple aside, U2 remains a tough nut to crack for smitten advertisers. According to a new report, the band recently turned down a cool £12.5 million ($23 million) from an undisclosed company looking to license “Where the Streets Have No Name” for a TV spot. “I know from my work in Africa what £12.5 million could buy. It was very hard to walk away from £12.5 million,” Bono is quoted as saying. “So we thought, we’ll give the money away. But if we tell people we’re giving the money away, it sounds pompous.” And this is the guy who was going to run the World Bank?
—Posted by Tim Nudd
Photo: PR Newswire Photo Service
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May 26, 2005 | Permalink
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Comments
Oh how charitable from Bono - this coming from the band who effectively charged their loyal fans to get conceert tickets. €40 a pop for membership to u2.com to be guaranteed to get concert tickets. Wonder how much of that cash went to Africa?
Posted by: Piaras Kelly | May 26, 2005 1:05:16 PM
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