The Bud campaign that keeps on giving

The Budweiser “True” campaign continues to pay dividends—this time for law-enforcement officials. We’ve just gotten word that a Massachusetts man convicted of killing a Boston police officer has been nabbed in Durham, N.H., after his vanity license plate gave him away. The license plate read: “WASSUP.” (If you have any interest in revisiting some of the old “Whassup” spoofs, click here. They’re still funny.)

—Posted by Tim Nudd

June 28, 2005 | Permalink