Jobs envisions ads in podcasting

If Steve Jobs has his way, podcasting is going mainstream. After Apple added a podcast directory to its iTunes Music Store earlier this week, Jobs said he expects podcasts will soon include advertising. “I do think we may start to see some advertising tagged onto them … in the coming months,” he told Jake Tapper in the ABC News Shuffle podcast. Even without Apple’s backing, podcasts have caught on, with a Pew survey finding 6 million Americans have already listened to one. While the ad potential remains to be seen, AdFreak wholeheartedly endorses any media innovation championed by former Headbanger’s Ball host Adam Curry, a podcast pioneer and host of his pretty cool podcast. (His weekly guide to podcasts, Podfinder, can be found on iTunes.)

—Posted by Brian Morrissey

July 1, 2005 | Permalink