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Passionate about Pabst? Shoot an ad. This from our comments box: a site called CoBrandIt asking if we could call to AdFreak readers’ attention that it is asking people to submit what it is calling “documentary advertising” in the following categories: beer, gear and cars. It will pay you $50 for participating. “We're interested in homemade advertising and the real-life experience of consumers and brands,” the site says; it then wants to interest advertisers in the results. (We’ll see about that.) Sure, this idea smacks of the Converse Gallery, where people submit short films that are odes to their Chuck Taylors, but what the hey. If you’ve got a passion for a product, spend your Saturday afternoon shooting a film about it. (The picture here, by the way, is from a short film about Schlitz that's currently on the site.) —Posted by Catharine P. Taylor

July 29, 2005 | Permalink

Comments

$50 doesn't seem like a very good deal. The legal release form is pretty evil.

Posted by: j03 | Jul 29, 2005 12:00:41 PM

hi catharine-
thanks for the post. we've had a lot of good response. concerning the first cmnt let me emphesize that the release form is simply that: it releases us to legally broadcast entries. we do not own the entries, the broadcast rights are non-exclusive. and it's only a page! converse gallery is what, 5 pages? and exclusive. as for $50, well what can i say? spend 2 hours making your film and your payrate's better than mine... c'mon people! i'm not looking for citizen kane here!

Posted by: owen | Jul 29, 2005 3:29:49 PM

Owen is Rosebud!

Posted by: Clayton T. Claymore | Jul 31, 2005 3:30:17 PM

Ah, the old outsource the idea, idea. Whether you ask someone to get 'inspired' by your product, or to make a video about their experiences with it, it is basically the same thing. Typical brand+ad agency being so close to their product that they think the product actually has some real signifigace in people's lives. Of course, planning will back it up with 'research', but at the end of the day, who's fooling who?

Posted by: Blahblah | Aug 1, 2005 6:54:41 AM

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