AmEx loses its U.S. Open mojo

What a shame for American Express. The company, which based its U.S. Open ad campaign around Andy Roddick, has seen its tagline—“Have you seen Andy’s mojo?”—become a punch line, as Roddick lost in the first round of the tournament last night. Sportswriters are all over it. “Sometimes, reality is more twisted than an ad campaign,” Selena Roberts writes in The New York Times this morning. “Every disquieted fan who had been sitting in the stands had to ask, ‘Have you seen Andy’s mojo?’ ” The mojo ads, ubiquitous online in the past several days, are nowhere to be seen this morning. Now we’re curious what AmEx might do with the TV spots. UPDATE: I have run across the online ads this afternoon. They look downright sad.

—Posted by Tim Nudd

August 31, 2005 | Permalink