Will Coca-Cola land Jack White? According to NME.com, Jack White is considering writing a song for Coca-Cola, which is looking to find the next “I’d Like to Buy the World a Coke.” The White Stripes declined an offer to be in a Gap commercial in 2001, but Jack sounded like he had somewhat mixed feelings. “We said no, and everyone said, ‘Why not?’ ” he said at the time. “It’s almost as if, if people are willing to give you that much money, you are insulting everyone you know by turning it down. People’s opinions about selling out seem to have changed over the years.” In terms of his ability, White would surely be as good as anyone at creating an iconic advertising anthem. As Sasha Frere-Jones wrote recently in The New Yorker, “Even when a White Stripes song flirts with the recherché and abrasive, it sounds as if it had always been in the air, as if you knew how to sing it before you heard it—something an older brother must have shown you how to play one summer in the ’70s, if you could just remember.” —Posted by Tim Nudd

August 26, 2005 | Permalink

Comments

---

After their recent vomit-inducing remake for Coke Zero, maybe Coke should just give up on trying to come up with an anthem for awhile. When I was at the movies last weekend, they played that dopey "Chilltop" commercial and the reaction from the audience was nothing short of brutal. I cringed in embarassment - and I had nothing to do with it. Stop trying to come up with songs, Coke, and concentrate on coming up with a good commercial.

Posted by: taylor | Aug 26, 2005 9:42:31 AM

ha!

I just saw that monstrosity of a commercial at the theater yesterday when I went to see Red-Eye (good movie by the way...) I could not agree with you more... it is a piece of garbage

but Mr. White? now we are talking...

part of me will always flip pop culture the bird but I am also pleased that they've realized that they NEED someone who is talented

Posted by: cnm | Aug 26, 2005 3:01:08 PM

don't do it jack. PLEASE don't do it!

Posted by: white blood cell | Aug 26, 2005 4:13:55 PM

why should a musician be better to writing an ad jingle if they are plenty of iconic ad songs done by agencies past and present.

umh... wasnt it McCann Erickson that put together that whole hilltop phenom back in the day?!

so im a little dubios that these so called hip muscians need to be writing corporate stuff... didnt coke zero use some lame real music celeb... WELL HE SUCKS...

is Crispin jumping the sharking with Just Chill... haha...

Posted by: peabrain | Aug 29, 2005 6:18:53 PM

i think he should do it .they give beyonce 5 million dollars just for her to drink the cok .i think they should give him more money all the big star are doing it why not him its not about the money its about for more people to no ou you are a lot of people dont no the white stripes

Posted by: michelle | Sep 22, 2005 1:36:27 AM

Love is two people sipping Coca Cola from the same straw on a warm sunny day.

Posted by: Lamar Cole | Oct 7, 2005 6:00:03 PM

Post a comment

Name:

URL:

Remember personal info?

Comments:

The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.