Bradley and Montgomery’s pony arrives Be careful what you wish for. Or willfully demand. Remember Bradley and Montgomery’s lil’ Internet terrorist, the one who defiled the Indianapolis agency’s Web site with her dancing bunnies and unicorns? She wanted a pony and threatened to “wreck, like, a ton of Web sites” until her daddy bought her one. Well, the shop has since updated its site, and it includes a bug in the upper right-hand corner that reads, “Here’s your damn pony.” His name is Maurice, and according to his very own Web page, “he likes to bite. More specifically, he likes the taste of human flesh. ... But as long as he wears his muzzle, all you have to worry about are his violent kicking fits and that strange-smelling rash on his back.” Well, I suppose you reap what you sow, little girl. However, considering that the sower in question was a figment of the creatives’ imagination, birthed as an alternative to a bland “Site Under Construction” sign, they’re only punishing themselves. One wonders if the folks at Bradley and Montgomery are both sadists and masochists. And if so, what does that say about their clients? —Posted by Deanna Zammit

September 20, 2005 | Permalink

Comments

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I'm glad somebody cares about this agency, because I sure don't.

Posted by: Madison A. Venue | Sep 20, 2005 2:09:04 PM

About time that small shops are noticed other than (the no longer small) Crispin Porter.

Posted by: Anne | Sep 20, 2005 6:33:04 PM

Yeah, but they're being noticed - in this case - for being unbearably cloying and self-absorbed.

Posted by: Franco | Sep 21, 2005 10:30:08 AM

I think cloying doesn't mean what you think it means. If you were looking for an obscure word to look all smart, maybe you should have used unctuous. It would have had as many people reaching for the dictionary, and it would have been more appropriate for your Johnny Negative attitude.

Posted by: That Guy | Sep 21, 2005 11:45:53 AM

Whatever. The site's still silly.

Posted by: Franco | Sep 21, 2005 3:19:21 PM

Jeez, "That Guy." You don't think little ponies and bunnies and unicorns are overly sweet? I'd have to agree with "cloying" here. I don't think it's such a good web site, either.

Posted by: Steve | Sep 21, 2005 3:25:05 PM

Stever. I want to totally party with you.

Posted by: That Guy | Sep 21, 2005 4:01:34 PM

I'm really feeling the love here. How about a great big group hug? (No hugging below the belt, That Guy.)

Posted by: Idi Amin | Sep 21, 2005 4:19:54 PM

Let's take the focus of this discussion back where it began: the site (and maybe the agency that did it) is perhaps a little self-indulgent. Sorry if that makes any of my fellow mid-westerners angry. But I don't know of any clients who'd think this site represents the best-foot-forward of a potential business partner.

Posted by: Kate | Sep 21, 2005 5:48:24 PM

I agree. Quite self-indulgent for a website about themselves.

Posted by: That Guy | Sep 21, 2005 6:01:44 PM

Sure, it's about themselves, but it's not FOR themselves, Mr. Guy.

I assume they have a site to get some business. Now say I'm looking for an agency in Indianapolis. I hear about this one, so I go to their site to find out more. But instead, I'm greeted by weird little dancing animals and the hissy-fits of a little girl. Next!

But maybe you're right. Maybe the site should really just be an inside joke that they can giggle about in the office. Then it will have been a really good way to spend some poor client's money.

Posted by: John Frum | Sep 21, 2005 6:09:23 PM

I agree. annoying. Furthermore, it's been six months since they've entered NY. the joke is over. fix your site

Posted by: Vincent | Jan 20, 2006 1:19:43 PM

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