Georgia messes around with its slogans It’s hard to write a state slogan that everyone likes. It’s much easier to confuse and annoy people with lines that suck. (Witness the stink raised recently by opponents of Kansas’s new slogan, “As big as you think.”) So why would a state like Georgia, which already has a solid, recognizable tagline in “Georgia on my mind,” try to add a second one, “Put your dreams in motion,” to the mix? Folks in the Peach State seem rightly jittery about the development, even though the original line will still be used. (This is also the new logo shown here.) And the state’s top tourism guy, Craig Lesser, isn’t helping very much. How will the two taglines work together? “We’ve bifurcated [the message] into an invitation and a thank you,” Lesser says. No wonder people are nervous. —Posted by Tim Nudd

September 28, 2005 | Permalink

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It will get worse: the City of Atlanta is about to launch its own major Brand Campaign. As usual, nothing in Georgia will be in harmony - the city will battle the state, while the social-political interests battle the business interests. North-South; black-white; progress here often seems possible only through conflict - and with these brand campaigns all breaking at the same time, you're about to see some more.

Posted by: Ed O'Meara | Sep 29, 2005 9:24:33 AM

My favorite local bumpersticker?

KANSAS: As Bigoted As You Think

Posted by: Mars McKilter | Sep 29, 2005 7:36:29 PM

This is just what I feared. Government endorsing the bifurcating lifestyle with taxpayer dollars.

Posted by: Alabama Chrome | Sep 30, 2005 12:49:34 PM

Um...

Posted by: UM | Feb 25, 2008 1:23:19 PM

ok

Posted by: | Mar 2, 2008 8:57:02 PM

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