Hives of activity around ‘Loser’
 Tomorrow night is the premiere of the second season of The Biggest Loser on NBC. And speaking of big losers, more than 5,000 people got to see the episode a few days early at Biggest Loser house parties around the country on Saturday night, organized by NBC and House Party Inc. The idea is to manufacture word of mouth interest in the show. House Party president Parker Reilly explains: “The hosts and guests use our customized site to plan and organize their event, then it turns into a hive of activity.” The hosts got “party kits,” including show-branded yoga mats, towels and dry-erase boards, jump ropes and set of yoga straps, plus magazine subscriptions and trial gym memberships. We’re sure the resulting buzz about the episode will reach us any minute now.
—Posted by Tim Nudd
|
|
September 12, 2005 | Permalink
|
Comments
judas priest rules.
Posted by: Bryant in Eire | Sep 12, 2005 3:34:58 PM
Post a comment
The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.
You can follow this conversation by subscribing to the comment feed for this post.
