Juan Valdez, Geico gecko named top icons

No wonder everyone was crowding around Juan Valdez and his mule yesterday. The Colombian Coffee icon wields official star power, having been named Icon of the Year, along with the Geico gecko, as part of Advertising Week in New York. (Juan may have benefited from his company’s campaigning on his behalf—a show of support that not every icon in the race received.) The Slogan of the Year award was split as well, between GE’s “Imagination at work” and Hallmark’s “When you care enough to send the very best.”

—Posted by Tim Nudd

September 27, 2005 in Geico | Permalink