AT&T updates ‘Death Star’ logo
 Following the merger with SBC, AT&T unveiled its new logo this morning, and Saul Bass’s famed “Death Star” logo remains—in spirit, anyway. Omnicom’s Interbrand has taken Bass’s much-loved two-dimensional globe logo and morphed it into a three-dimensional orb that will be able to spin slowly when posted on Web sites. Also, the “AT&T” block letters have been ditched in favor of a curved, lowercase Avenir typeface to “signal that we’re open and approachable,” according to a company rep. Let the daggers start flying over at DesignObserver.
—Posted by Tim Nudd
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November 21, 2005 | Permalink
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Comments
It's Mr. HANKY (from southpark) not Mr. Handy
Posted by: Katy | Nov 21, 2005 4:56:31 PM
Mr. Handy is Mr. Hanky's worst enemy, especially when armed with toilet paper.
Posted by: Bob | Nov 22, 2005 9:09:17 AM
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