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Will you miss the AT&T logo?
—Posted by Tim Nudd |
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November 3, 2005 | Permalink |
Comments
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When a huge utlity company says they're going to develop "a fresh, new logo," you just know it's going to be anything but. They'll test, research and analyze 10,000 logos to death, and the winner will be pleasing to Madge from Idaho, but nobody else. I say look for someting with a purple paint swoosh.
Posted by: Bob | Nov 3, 2005 10:18:30 AM
Oh! I thought this was the Minolta logo.
Wish they'd bring back the bell.
Posted by: Bart Stinson | Nov 7, 2005 12:25:39 PM
Seems you're not alone, Bart...
Posted by: Andy | Nov 13, 2005 8:39:47 PM
Bringing back the bell would be fabulous, but will the new company still be limited by the DoJ consent decree? Granted, most of that decree has long been abandoned, but what about the logo usage? The bell was given to the seven RBOCs and, while only four are left (one of which will be the new AT&T), BellSouth and Verizon both use it (Verizon as a secondary logo on its trucks).
Posted by: Adam | Nov 14, 2005 8:52:55 AM
Yes, bring back the bell. I hope they do.
Posted by: andrew | Nov 18, 2005 6:24:19 PM
Well at least the new name and
logo will give SBC a opportunity
to paint over their embarassing
trucks that say 1+1=1.
Posted by: Morewines | Nov 18, 2005 8:16:12 PM
I work for SBC.. and I think taking the AT&T name is the most logical choice, outside our 13 states, who really knows SBC vs. AT&T - A once grand company with a storied history that we will bring back and maximize it's potential once again. I agree, the Bell logo is the one to go for, as I remember the blue and white vans crisscrossing LA when I was young in the late 1970's. Goodbye death star. Can't wait for monday 11-21-2005. JG
Posted by: Joe G | Nov 19, 2005 4:04:27 AM
I also work for SBC. It really scares me that they want to use a "new" logo. The bell symbolizes reliable service and unsurpassed quality. I think Whiticare would be a fool to pass it up. Plus, whats the point of calling the company AT&T if they're just going to hose up the recognized logo? I didn't like the "death star" anyway. BRING BACK THE BELL!!!
Posted by: Josh M. | Nov 19, 2005 9:49:33 PM
I'm also an SBC employee and like and remember the simplified blue & white bell logo. Clean and easy but unfortuantly owned by all of the baby bells therefore no one can use it as their logo. We need to move on to a refresh of the globe. Think dimensional.
Posted by: Dave | Nov 20, 2005 10:42:53 AM
I'm an AT&T employee and very nostalgic. SBC & AT&T combined has created a new age in communications. The Bell represented an era when the company flourished but long since gone. The "death star" as well. A new age communications company deserves a new age image. I can hardly wait to see the new logo unveiled 10/21/05. I hope it is worth the wait.
Posted by: Anthony L | Nov 20, 2005 12:11:25 PM
Just got to see the new logo. OH well....It was a good idea though thinking of returning the bell. I thought a futuristic 3-d bell would've been better. However, I'll accept this.. heck, the big wigs feel this is the 'logo' to take - Can't wait to hear my co-workers' response. JG
Posted by: Joe G | Nov 21, 2005 4:46:26 AM
Going to a more humble and approachable lower case font makes all the sense in the world strategically.
That being said the ATT brand name comes with a lot of baggage and simply changing the font is not enough to shed all that unfortunate big, slow, bureaucratic baggage.
The name itself carries all the heritage of reliability. Personally I would have liked to see them develop a new symbol that worked with the new lowercase font to communicate a new era for at&t, an era yet to be fully defined, but one of speed, innovation, fun, and unbridled potential. Good Luck and congratulations at&t.
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