Coca-Cola hopes Blak is beautiful

Cocacola_blakStraight out of Atlanta  comes Coca-Cola Blak, an “invigorating” and “stimulating” new mixed drink of cola and coffee. Yeah, I don’t think all the caffeine, calories and sugar in a can of Coke are enough. What a carbonated soda needs is a nice, iron-depleting, sugar-filled shot of pure adrenaline: black coffee. Perhaps this will eclipse the Red Bull or Rock Star energy beverages in the crack-as-a-drink category. "Coca-Cola Blak is not just a flavor extension,” said Marc Mathieu, vice president, Global Core Brands, The Coca-Cola Company in a release on Blak. “It is a blend of unique Coke refreshment with the true essence of coffee and has a rich smooth texture and has a coffee-like froth when poured.  We believe we have created a new category of soft drink—an adult product in a carbonated beverage—and a whole new drinking experience.”  The up side is that Coca-Cola Blak will launch first in France. With enough of this concoction, the French may get enough buzz on to, say, work! 

—Posted by Celeste Ward

Credit: The Coca-Cola Company

December 8, 2005 | Permalink

Related Posts with Thumbnails

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.


I've already sampled Coke Blak and can pronounce it to be yummy. Hope it doesn't go the way of Vanilla Coke, though.

Posted by: doug daft | Dec 8, 2005 10:42:07 AM

Why do they want us to pronounce it "Blake"? Is it Baretta's fav drink?

Posted by: Bob | Dec 8, 2005 2:44:00 PM

So what agency is working on this?

Posted by: MarkD | Dec 8, 2005 4:18:57 PM

Blak is far to good to go the way of Vanilla. This one will be around for a great while.

Posted by: Andrew Hollister | Dec 8, 2005 10:01:32 PM

How about a Sunny Delite Coke next? With a dash of BLAK and a smidge of Cap't Crunch, you'd have a white-trash breakfast in a can.

Posted by: Adrian in Dallas | Dec 9, 2005 11:17:44 AM

I really like the racist ending of this garbage comment. CC Blak will be around for a while, a nice replacement for the monstrosity that was Vanilla Coke, still puking my first sample of 4 months ago.

Posted by: Megalodon | Dec 12, 2005 11:08:02 AM


Post a comment





The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.
 
© 2009 Nielsen Business Media, Inc. All rights reserved.
Terms Of Use and Privacy Policy.