Philips having a ball with 2006 New Year’s

Chevy, Korbel champagne, Panasonic, MSN and Coke are all official sponsors of the Times Square Alliance’s New Year’s Eve party this year. But as usual, it’s Waterford who’ll take center stage at the zero hour with its massive New Year’s ball. And piggybacking on the huge crystal ball is Philips, which has been lighting the sphere for the past five years. This year is particularly special for Philips—it’s the last time it will be lighting the ball exclusively with incandescent lighting. By 2007, it’ll outfit the ball completely with LED lights, making it even brighter and more expensive-looking. Philips is celebrating with a special “Next year is brought to you by Philips” ad campaign. It’ll be auctioning off light bulbs from this year’s ball and has created a microsite where it’s asking you to post your New Year’s resolutions. Also in ball news, the New York Sun has a fun article today about the guys who are in the stressful position of being the “keepers of the ball.” Says one of them: “Our entire year truly boils down to this moment.” 

—Posted by Tim Nudd

Photo: Times Square Alliance

December 30, 2005 | Permalink