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That’s a wrap for Virgin Mobile’s racy wrapping paper There’s nothing wrong with holiday wrapping paper that shows horny angels kissing and fondling one another. Unless you’re Virgin Mobile Canada, and you’re handing it out to children at movie theaters. All you get then is angry parents muttering things like, “Somebody had to have their head screwed on wrong to put out a promo like that at a family theatre.” —Posted by Tim Nudd

December 7, 2005 | Permalink

Comments

Well, angels are virgins. And they're mobile (wings, don't ya know).

Posted by: Bob | Dec 7, 2005 2:37:10 PM

Virgin accomplished exactly what they set out to do—shock people and get them talking and get as much media coverage of the affair as possible.

The company has been constantly pushing the envelope in their advertising and has utilized such shock value to create word of mouth. Virgin owner Richard Branson has been notorious for being the fuel behind controversial marketing campaigns. I myself have pulled some double takes while traveling via subway and witnessing advertising media on the platform. There is obvious sexual innuendo in most Virgin ads and they utilize as much wordplay as possible with the term “Virgin”.

This event shouldn’t come as much of a surprise as 9 months ago, a publicity stunt pulled by Virgin Mobile involved nurses wearing short skirts and stilettos, and caused a big brouhaha with the Registered Nurses’ Association of Ontario.

So the press and upset moralists are playing right into the hands of Virgin. The story was picked up by the Canadian Press, Reuters, Ottawa Sun, National Post, CTV and other media outlets. And now we’re here discussing the issue just as others are talking about Virgin Mobile. All of a sudden word of mouth advertising is in full effect for Virgin Mobile.

Mission accomplished.

Posted by: JatinderDh | Dec 8, 2005 1:30:03 AM

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