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Big Pizza gets ready for its big day
 No matter how you slice it, Super Bowl Sunday is pizza’s biggest day of the year. According to the National Restaurant Association, about one in every seven Americans orders takeout or delivery for a Super Bowl gathering. Among adults 18-34, that rises to 22 percent. Of those who order takout or delivery, 58 percent order pizza, 50 percent order chicken wings, and 20 percent order subs or sandwiches. Pizza Hut, the nation’s No. 1 pizza place, plans to deliver almost 2 million pizzas with a week-long marketing push for its new Cheesy Bites pie, which has 28 cheese-stuffed bites instead of a regular crust. Because almost half of all deliveries and carry-outs happen between two hours before and an hour into the game, Pizza Hut’s most important ad of the year is the pre-game one. This year Jessica Simpson reappears with the Muppets, delivering Cheesy Bites to Miss Piggy, which might not be the exact association you want with a product that’s chock full of calories and fat. But research shows that people who order pizza know what they want—and they want a lot of it. Fearing a backlash against Big Pizza a few years ago, Pizza Hut tried to develop a lower-carb product. But even Pizza Hut CMO Tom James admitted that pizza lite was hard to choke down. “And I’ve never met a pizza I couldn’t eat,” he said.
—Posted by Richard Williamson
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January 30, 2006 | Permalink
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Comments
For the last 7 years my family of 8 have been loving Pizza Hut, for there pizza'a and there hot wings. This week was a disappointing trip to Pizza Hut. They have seemed to have changed everything that was good about their products. The pizza seemed to have changed the sauce which none of us liked, and the hot wings were ruined by the new breaded hot wings. I don't know if there are any others out there like us who loved Pizza Hut for these reasons, and if so they will be dissapointed as well. The new hot wings are just like ones you can get everywhere else, with a vinegar based flavor and that is the reason we liked the old wings at Pizza Hut. We were told they don't have the origional wings we liked anymore. We Emailed our comments to Pizza Hut with no responce at all. Maybe you will find more people dissatified with their new products as well. Our family Have been going to Pizza Hut once a week, spending from 48 to 68 dollars a week. Their choice to change what we loved about their product will force us to find another source for what we like.
Posted by: Mike Purves | Dec 3, 2006 11:08:55 AM
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