Bono sees red, and it looks pretty good

We thought of titling this post, “John Hayes figures out how to meet Bono,” but stopped when we realized they came together over a good cause. Anyway, while meeting with other masters of the universe at the World Economic Forum in Davos, Switzerland, Bono, American Express CMO Hayes, this guy named Giorgio Armani and a few other corporate chieftains came together to announce "Product Red," a new smorgasbord (sorry, we don't know any Swiss terms to throw in here, and neither do you) of red products, with proceeds going to fight AIDS. For the time being, those products include an American Express Red card (available in the U.K. only), T-shirts to roll out this spring from the Gap, sunglasses from Armani and cool Chuck Taylors (no relation). They hope to expand to other product categories, too. While this is certainly good news for the cause, it's also promising because it may be the first sign that the philanthropic world is finally moving away from those little plastic bracelets.

—Posted by Catharine P. Taylor

Photo: PR Newswire Photo Service

January 26, 2006 | Permalink