CBS launches ‘The Courier’ microseries

CbscourierVerizon Wireless, Pontiac and CBS have teamed up to create some special commercial content. Earlier this week they began airing a serial about a man trying to rescue his wife from kidnappers. Episodes of “The Courier” are about 60 seconds long and are running on CBS prime-time programming. They also contain clues that can help viewers compete to win a car and are downloadable to cell phones via VCast from Verizon Wireless. More info is at CBS.com. It all sounds a bit exhausting if you ask us.

—Posted by Kathleen Sampey

January 26, 2006 | Permalink

Related Posts with Thumbnails

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.



I'm a Verizon customer. The 60 second episode will probably have at least one 5-second gap of dead air followed by "can you hear me now?"...

Posted by: Rick in Duxbury | Jan 27, 2006 10:44:29 AM


Post a comment





The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.

 
© 2009 Nielsen Business Media, Inc. All rights reserved.
Terms Of Use and Privacy Policy.