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Does the Super Bowl really need more tampon advertising? I get a lot bizarre e-press releases, but this subject line caught my attention: “Women want tampons with their touchdowns: New survey on women & Super Bowl advertising.” What the heck this could mean? There is no room in football for tampons. Just like there’s no crying in baseball. Happily, it turns out women aren’t really clamoring for tampons, or even tampon ads, during the big game. The survey, from a group calling itself The Marketing to Moms Coalition, shows that the fairer sex feel neglected by marketers who advertise in the Super Bowl, despite comprising 43 percent of the game’s audience among adults 18-49. If my math is right, that means 57 percent of the audience is male, which probably explains why marketers ignore you, ladies. It’s nothing personal. The survey also reports that 53 percent of the women who tune in are more interested in the commercials than the game. What sorts of marketers would they like to hear from? According to the survey, food companies and car companies would be nice. Maybe the “gridiron gals” aren’t paying such close attention to the ads after all—there’s rarely a shortage of such spots in the game. The ladies would also like to see more technology products advertised. Of course, that half-time sponsorship didn’t work out so well for AOL two years ago (Janet, exposed breast, remember?). Toys, household cleaning products and baby products are also on the wish-you’d-pitch-us list. No mention of tampons, however.  —Posted by Steve McClellan

January 24, 2006 | Permalink

Comments

Super Bowl advertisements get more publicity than the game itself. The evening news (local and national), entertainment programs (ET, Extra, etc), and just about every newspaper go into deep analysis about all of the advertisements that air during the big game. It doesn't even matter if the women don't see the advertisement during the initial broadcast, they are bound to see or hear about it.

Any advertisement, to any demographic, would be beneficial to a company's visibility in the marketplace (especially if the advertisement is good).

Posted by: Scot | Jan 25, 2006 9:17:06 AM

Regardless of advertising more feminine products, the way products that both sexes enjoy (I'll leave out the erectile dysfunction ads) are often hyper-masculine representations. Super Bowl Sunday has the highest domestic violence rate of the year, and I think it is connected to ads with taglines like "Let your man out" (Full Throttle Energy Drink).

Posted by: Clinton | Feb 5, 2006 7:03:10 PM

I'm male, but I just LOVE tampon ads! A few years ago, I recorded a full 2 hours of nothing but ads for tampons & other feminine products, which I masturbate furiously to. I should add that I have a fetish for feminine products & I like to wear pads & pantyliners, as well as panties, bras & assorted lingerie. But I especially love to insert tampons into my rectum - often 2 or 3 at a time! I also enjoy a nice douche on occasion. I'll get these goodies at my local pharmacy & I proudly explain that, yes, they're for ME! The checkout girls just flip out! Great fun!

Posted by: imnotyou | Apr 30, 2006 12:20:49 AM

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