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Except for the dead animals in their mouths, they’re great kids
—Posted by Tim Nudd |
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January 27, 2006 | Permalink |
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Freakin Brilliant Campaign! Gives a new take on a problem besides the TRUTH campaign from Crispin. Kudos to the creative team behind this, kudos to the client for approving it.
Posted by: Koobiak | Jan 26, 2006 10:15:32 PM
I love the tim burton feel about them. Kinda creepy and fun. I love artwork in ads that makes you look twice.
Posted by: JL. King | Jan 26, 2006 11:35:20 PM
Some of you anti smokers need to take a long look at yourselves and realize your acting like children. Don't like smoke, stay away, but seriously this is becoming silly and you know it. Grow up already and learn to deal with life.
Posted by: Geist | Jan 27, 2006 11:12:16 AM
Lame! If you don't smoke and don't like smoking why would you kiss a smoker? Why do people care so much about smoking if you don't smoke. The people in this country seriously need to find other ways to spend their time other than telling other people what to do with theirs.
Posted by: Michael | Jan 27, 2006 11:13:51 AM
We've reached a point where being informed very well of the consequences of smoking isn't causing a further decline in the smoking rate.
It's time to come up with and implement more progressive ideas that give real positive returns.
Posted by: dude | Jan 27, 2006 11:15:44 AM
This ad makes me want to light up a roach.
Posted by: smoker | Jan 27, 2006 11:19:32 AM
Hey guys. Why don't we just beat up people who smoke? Right?
Seriously this anti-smoking thing is way out of control. Get a grip. Stop trying to convince us smokers to stop. You really want to stop it once and for all. Tell your President to make it illegal. Oh, but he won't will he. Why? Because of the tobacco lobbists. Because of the amount of money it brings in to the government. Hmm. The more you bitch about smoke, the more I want to do it. The more we realize there is no real proof second hand smoke kills. That's the truth. So, you know, SHUT UP already!
Posted by: Mac | Jan 27, 2006 11:23:29 AM
Yep, it's time for more progressive anti-smoking ads. The earlier lies didn't work, so it's time for new ones! Take more cues from the anti-drug and anti-marijuana lobbies -they really know how to exaggerate and twist facts beyond all recognition.
Posted by: BHK | Jan 27, 2006 11:29:16 AM
In NYC they are raising the tax on cigarettes another 50 cents thats going to make 1 pack of cigarettes $7.50. Thats robbery.
Posted by: smoker | Jan 27, 2006 11:30:09 AM
I'm an ex smoker (smoked for about 9 years)... it was my choice... these ads are terrible. if a non smoker is that passionate about not smoking, just don't go to smoking venues. that's your choice. don't try to force anything on me. they are acting like the pro-life people. of course, most of them probably are pro-lifers. fuking zealots.
Posted by: steve | Jan 27, 2006 11:30:31 AM
I'm starting to wonder how the anti-smoking lobby is getting these billboards put together. I didn't think the Puritans had even made a comeback, much less that they'd approve of the use of technology, a.k.a. the Devil's handywork. Maybe they'll eventually go back to some of their older pastimes, and start burning smokers at the stake.
Posted by: Legion | Jan 27, 2006 11:30:50 AM
Why do we want smokers to stop? We care.
And it impacts us, even if we stay away. In states that don't ban smoking in restaurants, some smoke still gets into the non-smoking section and some smaller restaurants don't have non-smoking sections.
We'll also be paying more in medical premiums to treat the effects of smoking.
And many smokers still feel its ok to litter their cigarette butts all over the place.
Posted by: Joe | Jan 27, 2006 11:35:03 AM
I dated smokers a couple times before, and they were nice, but yeah it was kind of gross kissing them.
If nothing else these ads will increase the amount of quality girls in the US.
Posted by: Sam | Jan 27, 2006 11:37:03 AM
Comments above probably from FARK who don't realize this is an ad designed to get kids away from cigarettes.
Posted by: haineux | Jan 27, 2006 11:37:12 AM
Some of us don't have a choice. I attend the community college in the town where I live, and at least a third of the students there are smokers (and many of them apparently illiterate, as they stand right in front of the "No smoking within 50 feet of this entrance" signs). I happen to be allergic to tobacco. Just staying away isn't always an option. If tobacco WERE illegal, at least people would have to go underground to use it, like the speakeasies during Prohibition. Then I wouldn't be constantly exposed to it.
Better still would be breeding a better race of humans who's too smart to start smoking and can't be addicted.
Posted by: Aloysia | Jan 27, 2006 11:37:44 AM
zzzzzzzzzzzzz. What else do you expect from a bunch of liberal Dems? If you wanted REAL results you'd hire ME. If I can make Senators @#$% their pants, I can make people stop smoking.
Posted by: Jack Abramoff | Jan 27, 2006 11:38:09 AM
your lame joe. by choice nobody forces you to goto a commercial store to eat with smokers.
absolutely nobody forces you to walk into a smokey bar, bowling alley or what not.
as nobody forces us to become smokers. although, it sure does feel like we got guns to our heads trying to get us to stop.
however i do agree with the littering dig.
Posted by: phil | Jan 27, 2006 11:40:55 AM
I'm an ex-smoker myself but must say this is the most retarded ad campaign ever! They recently passed a bill here in Austin TX banning smoking from all businesses. The only real people affected are those that hang out in bars.. bars people.. What do people do when they go to bars? I used to complain about my clothes smelling like smoke when I got home, but now I'm more appreciative of the little freedoms once had that we get to watch dissapear as more restrictions and regulations are imposed upon the American people. Congratulations to those who are in full support of this campaign. It's people like you that ensure we grow a single step closer to a police state. Here's a tip.. Don't like smoke? Stay away from it...
Posted by: Joe | Jan 27, 2006 11:41:55 AM
How's the saying go, kissing a girl who smokes...means you will probably at least get a reach-around. If they smoke, they poke?
Posted by: NonFarker | Jan 27, 2006 11:43:31 AM
You realize that coffee is bad for you right?
Perhaps we should have an ad campaign against that since it smells like shit, makes your breath smell like hot garbage and kissing you is like eating dirt.
And since it is bad for you, people drinking it make my health insurance payments go up.
Really, I want you to quit drinking coffee because I care.
Posted by: Jason | Jan 27, 2006 11:44:49 AM
As an ex-smoker (for 10 years been a non-smoker for 5 years) I can return the salvo. Smokers that don't want to watch these ads don't have to.. just go curl up somewhere with a carton of smokes and a lighter and go to town.
The good citizens (and the bad) pay billions of dollars each year in medical Ins. premiums (or they get paid less at work because their employers pay higher premium rates) because of cigarette smoking. Second hand smoke hysteria is BS.. but don't latch onto that mantra to claim there is no tangible downside to non-smokers caused by smokers.. there certainly is.
If an ad campaign that is sensationalized but true (and believe me as an ex-smoker I can say kissing a smoker is pretty disgusting to me now, didn't know it when I was a smoker) can convince some folks to put down the cigarettes.. wonderful! Its not a law coming down to force you to quit, and that some of you take that tack is just silly.
Smokers should be much more concerned about the laws restricting smoking across the country in places and the taxes being horribly levied on it in some places rather than getting angsty over ads that while kinda sickening can only really do a good thing for society. With the advent of the truth namely that second hand smoking poses no measurable nor statistically relevant increase in health risk, smokers should try and rollback the dearth of city ordinances that came as a reaction to second hand smoke fervor.
Posted by: Mike | Jan 27, 2006 11:45:53 AM
Smokers,
These ads aren't for you. We all know the dangers and risks of smoking. Most of us are past the peer pressure aspects of smoking or not smoking. But kids need a more memorable image to remind them to stay away from it.
These ads are for potential smokers. Whether you love smoking or feel guilty about it, do you want your kids or young relatives to smoke? They may not know what carbon monoxide is, or may not have a real concept of cancer or death. All the things that non-smokers think will make us wake up aren't a part of a child's reality. Not having anyone want to kiss you is a bit closer to home for them.
Posted by: Matt C. (ex-smoker) | Jan 27, 2006 11:48:46 AM
I just wish they would quit showing them right about dinner time.. I know eating around the TV does nothing for the family unit, but now imagine all of us seeing that then looking down at our plate going.. Blech!
Posted by: Joe | Jan 27, 2006 11:49:19 AM
Who the heck cares about second-hand smoke? That's the most blatant attempt at a strawman argument I've seen in a while - how about sticking to the main point/aim of the ad? And that isn't the only logical fallacy flying about in this mini-discussion (smokers must be quite fond of them). This is an anti-smoking campaign that says it's gross to kiss a smoker, with the aim of getting smokers to realize how much it sucks to kiss them and hence to quit smoking for their own benefit (if not for their physical health, then at least for their sexual).
Kind of silly that some pro-smokers are telling the anti-smoking advocates to just get over it and deal with their own lives (as if they are somehow actively seeking to ruin the lives of smokers) - no one is forced to listen to/watch/whatever these ads - if you dislike free speech/expression so much (ie, when it runs counter to your desires), I really feel sorry for you and your weak ego (besides, these "wacko" advertisers have a laregly altruistic motive; anyone with an ounce of humanity wants those they care about to live longer, healthier lives, and some people seem to care about EVERYONE...I can't fault them for that).
Posted by: The Hatter | Jan 27, 2006 11:50:34 AM
Small government Republicans my ass, I thought they were busy creating subsidies for companies in Iraq. Next thing you know I'll be forced into a church for an anti-smoking and find the lord re-education camp
Posted by: phil | Jan 27, 2006 11:53:13 AM
This is severely screwed up advertising. I like it, but it's messed in the head.
Posted by: Marcus | Jan 27, 2006 11:54:06 AM
niggs
Posted by: | Jan 27, 2006 12:03:31 PM
Okay, smokers, this isnt for you, but this ad is to stop more people from starting to smoke. I dont smoke, but have kissed people who do smoke, and it is pretty disgusting. BUt for the little kids out there, its all about (does he/she like me) and the kissing would make more sense to them rather than the carbon monoxide poisoning and all the effects from smoking.
This ad does seem a little far for me, as well as graphic, but if thats what it takes, then all the power to them.
Posted by: Kyle | Jan 27, 2006 12:03:39 PM
I think some people here that are offended by the anti-smoking ads are missing the point. This campaign is not targeting you, it's targeting teens. Those who are not smoking yet, but may do so if given incentive. This is anti-incentive.
Seriously, who's more obsessed with kissing, teens or adults? Who can better relate to these young-looking children, teens or adults This isn't about current smokers; it's about future smokers.
Posted by: Me | Jan 27, 2006 12:04:08 PM
So giving a child the idea that their loved ones have dead animal breath is ok?
Smoking is an addiction.
If you were told you couldn't have chocolate for the rest of your life? Could you stop eating it?
It's not bad for you, and it does taste good...But could you stop eating it?
Don't judge people with addictions. give them support if they're willing.
Posted by: Rich | Jan 27, 2006 12:09:03 PM
You anti-smokers really should check out Penn and Teller's Bullshit episode about smoking. You'll learn a lot, although you'll probably want to pretend you never watched it afterwards, due to the fact that it will show you YOU ARE ALL WRONG!!!
Posted by: Pan | Jan 27, 2006 12:12:37 PM
I see a lot of people questioning anti-smokers about their opinions. Well, you might think that smoking doesn't affect us, but it does. Second-hand smoke is unfiltered and actually more dangerous than inhaling the stuff. It stinks. It aggravates and has been shown to correlate with athsma. It has been strongly correlated with cancer (e.g. lung, mouth, etc.). I know smoking is hard to quit, but that doesn't mean you should try to support it or justify it.
If anything, you should realize that it wastes plenty of money, causes numerous smoke-related deaths, stinks up the world, causes much litter, and causes numerous health problems. If you want to screw up your own life, screw it up, but don't screw up the lives of children. We need these ads today to show kids the negative effects of smoking and allow them to throw aside flawed opinions and instead, look at scientific evidence against smoking. If normal ads don't work, maybe we do need extreme ads.
*Note: people might like the smokers, but not smoking in general (therefore might want to kiss them). Watch "The Insider" or go to a smoking webpage.
Posted by: Can | Jan 27, 2006 12:22:11 PM
I agree that the smoking-bashing is wayyyyy out of control, but I still love this campaign. Very cool. Major props to the client for having the balls to run it.
Thank you smokers...if nothing else, you're helping creatives.
Posted by: Pat | Jan 27, 2006 12:23:34 PM
This idea is stupid.
I agree with Rich.
If my child told me.."mommy I want you to quit smoking so you'll feel good and live longer"...that would be much more effective than..."EWWWW, your breath smells like a dead rat.
Posted by: Jennifer | Jan 27, 2006 12:26:57 PM
I LOVE SMOKING!! a stupid ad wont change that.
Posted by: GREAZY | Jan 27, 2006 12:30:45 PM
Stop the slaughter! Boycot baby oil!
Posted by: Paul | Jan 27, 2006 12:38:44 PM
I'm sorry, I don't smoke, but ads like this are stupid. Stuff like this and anything by truth.com make me want to start out of spite.
Posted by: Justin | Jan 27, 2006 12:45:09 PM
Those are scary in an awesome way. I hope they make posters I can put in my room and pass off as some sort of "artwork".
Posted by: Autumn | Jan 27, 2006 12:47:41 PM
This logic of thinking is absolutley absurd. The only reason people think that this campagin is targeting younger people is because of the child like features on the characters in the adds. Children today are not as impressionable as everyone tends to think and the more you restrict something from them the more likely they are to do it.
I have been a smoker for 12 years now and I can honestly say the main reason I started smoking was due to the anti-smoking adds I saw. The more adds I saw against it the more I wanted to try it. Low and behold, I became a smoker. Needless to say this all started before turning the age of 18.
It is idiotic to think that the people that do these adds are doing it to help others. They are doing it for some sort of cursade against smoking, not to help. Next thing you'll see an add that say smoking will cause you to be alone or is the cause of global warming, so by smoking you are killing the planet and everyone else on it; or some other far fetch idea just to try and put fear into the common person because nothing drives a person more than fear.
People need to quit trying to push their ideas upon others. Common courtsey allows individuals to have individual ideas/opinions. When I smoke outside, I do not go up to someone not smoking and try to force them to smoke a cigarette. As a matter of fact I try to stay away from individuals that are not smoking, in case they do not like it. But in venues such as bars/concerts that allow smoking, I make no effort to hide the smoking as I am allowed to do so.
It is fine for people to not like smoke, its their choice not to like it and I am not going to do anything to try to change their minds about it. And most of the time if you see someone smoking outside near a sign that says "No Smoking" I am pretty sure they are doing it just to spite the sign itself, I know because I have. I have even gotten to the point where I put out my cigarette when I am done on those signs, did I mention that these signs are OUTSIDE!Smoking is a choice, and if you don't like it, then don't go where it is at. Otherwise, take it with a grain a salt and move on.
Posted by: Tech | Jan 27, 2006 12:48:06 PM
We non-smokers have a right to complain because it is you dirty smokers that constantly toss your lit cigarette butts and ashtrays onto our highways everyday...not to mention the 400,000 acres that burned here due to cigarette butts being tossed in the shoulder. Our taxes will also support you loosers when you are dying of emphysema and heart problems someday. You all are dirty white trash!
Posted by: Smoke Nazi | Jan 27, 2006 12:56:20 PM
Hmm... Smokers cause bigger health care costs. While it can be argued several ways, they definitely don't live as long, thus reducing health care costs!
Let's tax fatties & diabetics! Yes, diabetes and obesity are near epidemic levels here in the US. Yes smokers smell bad, but we'll find that their health care costs will nothing compared to that of continuing care for diabetics. You see when things go poorly for a diabetic they: lose eyesight, move on to toes, then a foot, oops the lower leg has to go too. When I used to smoke, my favorite was when some fat stranger would start lecturing me about the ill effects of smoking, hypocrits. I guess it's easier to condemn others than taking a hard look at oneself.
Posted by: Grumpy.T.Dwarf | Jan 27, 2006 12:58:52 PM
Tech - you are a moron.
Posted by: cancerkills | Jan 27, 2006 12:59:14 PM
Smokers are dirty...not to mention ignorant. Their mouths taste like you licked an ashtray. YUMMY!
The fact is, you will all dye a horrible emphysemic death someday! So I say, SMOKE UP!
Please read the link provided. Wisen up fools!
Posted by: Hank | Jan 27, 2006 1:04:18 PM
all you smoking nazis need to get a fucking life! Why don't you go pick on fat people....there easier to catch. hey tech whats with the dirty white trash comment? you don't think black people smoke? By the way tech i hope somebody throws a butt on you lawn and burns your house down (if you have one)
Posted by: Paul | Jan 27, 2006 1:09:36 PM
dear Satan, diabetes isnt always attributable to obesity and you shouldnt generalize. It isnt choice if you have bad genetics. Smoking IS a choice. You are pure evil by the way.
Posted by: anon | Jan 27, 2006 1:12:13 PM
Hank...
You can spell "emphysemic"....yet you misspell "die".
Genius.
Posted by: Bill | Jan 27, 2006 1:17:50 PM
As mentioned by quite a few people these ads are aimed at preventing young people from smoking.
Now I will get up on my soapbox. I quit somking last May 30th after smoking for 30 years. I am 48 yers old and had decided I was to young to die and to old to be that stupid and continue to posion myself. I have a great support group of family and friends. I used the patch (which is another story) and counseling to get through it all. The downside: I gainded 35 pounds. The upside: More sex, I now work out on a regular basis, the weight is coming off, I save about $40.00 a week, my clothes don't stink, my hair does not stink, my does not stink (oh yes, if you smoke you do stink, ask your significant other), my teeth are cleaner, my gums are in better shape, I breath better.
I will not ever preach to a smoker and tell them they need to stop, but if they ask me I will tell them it was the healthiest thing I have ever done.
Posted by: Rick | Jan 27, 2006 1:37:12 PM
What happens when sweets, coffee, driving, alcohol, bungee jumping, paintball, tattoos and the many other fun, but dangerous things are banned. Will you people wake up then and see your doing exactly what the founding fathers fought against?
They that can give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety.
--Benjamin Franklin
Posted by: Geist | Jan 27, 2006 1:45:49 PM
Horrible. The problem with these ads is that they don't just deter smoking, they make personal attacks at smokers.
Let's have some similar obesety ads, huh? But that would be discriminatory and set the precident that it's okay stigmatize fat people, wouldn't it?
How about "Fat people are gross, don't kiss them."? We could show fat people sweating cheese and slobbering...
But that would be just as exaggerated as this garbage.
I'm a smoker who is all for deterring smoking, but not like this.
Posted by: Jeff | Jan 27, 2006 1:49:34 PM
Tell you what, smokers. I'm going to go around with a little spray can full of skunk spunk and spritz it on you if you smoke near me. You tell me who's imposing what on whom. You don't like it? Well it was your choice to stand near me when it went off, wasn't it?
Posted by: Bizzy | Jan 27, 2006 2:05:01 PM
