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For iTunes users, the drink is hard cider The New York Times today picks up a study by Nielsen/NetRatings (a distant and more respectable AdFreak relative) about iTunes users which contains some interesting—if not entirely shocking—factoids about their other brand preferences. They are 2.2 times more likely to drive a Volkswagen than the rest of the population and also have a thing for Audis (when they start making more money, presumably) and Subarus. They also drink a disproportionate amount of hard cider. As far as their TV networks, well, it depends on how loosely you want to define network—they are inordinately fond of the Cartoon Network, BBC America and HBO, selections that are simultaneously high-brow, low-brow and infantile, sprinkled with occasional four-letter words. —Posted by Catharine P. Taylor

January 30, 2006 | Permalink

Comments

i thought people stopped drinking cider years ago.

and yes, i have an ipod (1st gen steeze), macs and 2 vws.

Posted by: dusty bottoms | Jan 30, 2006 1:04:50 PM

Interesting connections there. It seems that many of those brands work hard to target the same demographics. Maybe these companies, Audi, VW, HBO etc, have nailed marketing to the younger demographic. The hard cider thing seems a bit weird, kind of makes you question the other responses in turn.

Posted by: Tony | Jan 30, 2006 2:28:56 PM

I think "simultaneously high-brow, low-brow and infantile, sprinkled with occasional four-letter words." pretty well defines every person I've ever met in advertising... are we the target market? I feel gross.

Posted by: Thomas | Jan 30, 2006 3:52:45 PM

Hard cider and Subarus.... Interesting, but where do they buy their music?! Oh, wait. Nobody pays for music anymore.

Posted by: Brian | Feb 3, 2006 10:52:17 AM

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