Until the coup d'état, long live the King

When it comes to family road trips, we are firmly in the Burger King camp. For my husband and me, it has to do with the flame-broiling. For our seven-year-old, it has to do with the promotional items. Thus, after trips like our recent one to New Hampshire (see Bode Miller item below), the minivan is usually littered with those cardboard crowns—except one we got on this trip was different. Its interior is printed with the “Laws of the Crown”—a game explaining how wearing of the crown can in fact make one King. We’re sure you-know-who was behind this, but c’mon boys and girls, the rules are funny: The King—the person who first puts the crown on his or her head and “In a loud voice proclaims, ‘I am the King’ is from that moment forward, in charge” and “makes all the important decisions governing selection of TV channels, movies, radio stations, as well as popular activities like snowboarding, pool hopping and cow tipping.” The King’s kingdom “extends all the way to the edge of the parking lot” if the King is in a BK restaurant and “extends to a radius of 10 feet around you in any direction” if not. There’s even a provision for a coup d'état, which happens when “everyone agrees you completely stink as King.” I’ve no idea how long the crowns have included these laws, but as this is an important advertising development destined to realign marketing budgets everywhere, thought I’d share it.

—Posted by Catharine P. Taylor

January 4, 2006 in Burger King | Permalink