Ski-resort marketers barely scrape the surface
 While Boing Boing is busy dreaming up corporate sponsors for Tube stops, let’s ponder another such question: what marketers might do if given free rein over a ski resort. To a certain extent, unfortunately, it’s already happened; during our first trip ever to Stratton in Vermont this weekend, we came across a lift—initially broken—called American Express, sponsored by the credit-card company. And marketers such as SoBe and Mountain Dew have a thing for the terrain parks at Okemo. But why stop there? Surely Gillette could sponsor a quad lift and rename it the Quattro, or Red Bull could affix its name to a double black diamond. Snow-making sponsored by Sno-Cones? The possibilities are endless.
—Posted by Catharine P. Taylor
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February 22, 2006 | Permalink
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Comments
is that lift free?
Posted by: dusty bottoms | Feb 23, 2006 12:44:22 PM
No. It's not free ... so the consumer benefit is...? In fact, at Stratton they electronically scan your lift ticket every time you get on a lift rather than just doing a casual look-see. I'd have to imagine it's major data collection initiative.
Posted by: Catharine P. Taylor | Feb 23, 2006 1:11:15 PM
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