Are SI's swimsuit editors getting cheeky with Dove? Somewhere in the primal recesses of the male brain, did the guys at Sports Illustrated understand their Swimsuit Issue cover as a parody of Dove’s self-congratulatory Campaign for Real Beauty? If so, more power to them! After all, in a comparison between Real Beauty and Real Pulchritude, there’s something to be said for the latter. —Posted by Mark Dolliver

February 16, 2006 | Permalink

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I'd be more impressed if men who read that issue noted the irony of SI mocking Dove's Campaign for Real Beauty with an issue full of airbrushed supermodels.

Posted by: DK | Feb 17, 2006 10:35:42 AM

In a comparison between AdFreak's normal wit and common sense and the frat-boy musings of a guy with his head up his ass, there's something to be said for keeping Mark Dolliver away from the keyboard.

Posted by: ET | Feb 17, 2006 1:07:10 PM

I know everyone just loves the campaign for real beauty, so I'll probably get railed for this, but I think it's complete BS. Putting real looking women in your ads is one thing. That I can respect. But making a campaign that says "Look! Real women! We're so special and unique for using real women" kind of defeats the purpose. It makes real women a gimmick, and rather than saying "This is what real beauty is, that's why we're doing it" it says "Look, we're using the extremely rare slightly overweight chick!!!" And that sucks.

Posted by: Thomas | Feb 19, 2006 1:20:40 PM

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