Bloody hell, it’s those Australians again
 Back in the 1980s, Crocodile Dundee got tourists to Australia by putting an extra shrimp, one at a time, on the barbie for them. The country’s new tourism campaign, which launches today, has a similar flavor, but without the Croc around to give it that extra kick, it resorts to some mild cursing in the tagline: A new Web site, WheretheBloodyHellAreYou.com, shows a new commercial in which Aussies frolic and say things like, “We’ve poured you a beer. We’ve had the camels shampooed. We’ve saved you a spot on the beach. And we’ve got the sharks out of the pool. ... So where the bloody hell are you?” Predictably, some fools are bothered by the “bloody hell” line, prompting Prime Minister John Howard to defend it. “It’s a colloquialism,” he says. “It’s not a word that is seen quite in the same category as other words that nobody ought to use in public or on the media or in advertisements.” Like, say, “wife-beater.”
—Posted by Tim Nudd
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February 23, 2006 | Permalink
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Comments
Thats funny! Interesting article there buddy
Posted by: Brittany Kozak | Feb 23, 2006 10:51:59 AM
this is the word of the week due to all the drama... its only a 'bloody' word
Posted by: tiffany | Mar 10, 2006 2:02:29 AM
Love the ad
Posted by: Chae | Apr 11, 2006 12:49:43 AM
Hey im from Aus and I cant belive that a advert could piss so many peolpe off. i mean come on, the word 'bloody' is not cursing or anything. As If i was to say that this steak is bloody, does that mean im swearing? i don't think so.
Posted by: LC | May 23, 2006 12:38:37 AM
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