Buy a Dodge, get a painful red rash
 It’s always a sure sign that you’ve connected closely with a brand when you leave with a itchy rash. That’s Dodge’s thinking, as it celebrates its launch in Europe with a set of viral videos on RamRash.com that show tough, aggressive young people branded with a “mystery rash” in the form of the Dodge Ram logo. In one video, a woman finds the rash on her ass, then shatters the porcelain sink with her noggin as she leans over. Other videos show a woman breaking a door down and flattening her grandmother and a bride punching out her fiancé. Both have the mystery rash, for which there’s no obvious cream. Chrysler’s head of global sales and marketing says, “In terms of pushing the envelope, this is probably it. Will it upset some people? Probably.” That may be wishful thinking.
—Posted by Tim Nudd
|
|
February 27, 2006 | Permalink
|
Comments
Great ads. Can hardly wait to see this in the US and watch them get censored by the religous right within minutes.
Posted by: Chip | Feb 27, 2006 1:15:57 PM
Everyone's probably already seem this interpretation of the Dodge Ram logo, but it's still funny (especially in light of this story):
http://64.233.179.104/search?q=cache:JxjxXYCC4r4J:www.davezilla.com/index.php%3Fp%3D39+dodge+ram+uterus&hl=en&gl=us&ct=clnk&cd=1
Posted by: Bob | Feb 27, 2006 2:50:16 PM
What am I supposed to take away from this? It makes no sense. And it's like everything's a bad back-english translation.
Posted by: Leno | Feb 27, 2006 3:16:21 PM
it's funny and irreverent....for sure a different approach coming from an automotive company! Good job!
Posted by: Maria | Mar 8, 2006 8:44:44 PM
Post a comment
The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.
You can follow this conversation by subscribing to the comment feed for this post.
