Cell-phone film winner has short, sweet reel Mobile marketers take note: The 30-second TV spot may be dead, but the 30-second feature film is just getting started. Mike Potter, an Ithaca College junior, won the school’s first annual CellFlix Festival, for films captured exclusively via cell phone. His entry, “Cheating,” is exactly the kind of slice-of-life vignette perpetually attempted by long-distance carriers. Except his is authentic. Hey, if he can win an award with just his cell phone and a cast of two, imagine what he can do with a multimillion-dollar ad budget. Hint to agency recruiters: He’s probably in the campus directory. —Posted by Deanna Zammit

February 2, 2006 | Permalink

Comments

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Do these want to be :30 films or spots? It's like they don’t know which. Even if they did, they aren’t that good as either. After watching the films of the winner and 10 finalists, I think these set the entire :30 sec film industry back at least :30 seconds.

Posted by: makethelogobigger | Feb 2, 2006 5:42:14 PM

HA! What the hell was that? I can't believe that was the best entry. I would rather watch soup cans being opened.

Posted by: psymunkey | Feb 2, 2006 6:44:31 PM

That warms the cockles of my gag reflex. Was the notion of whether anyone would actually want to download the ad included in the judge's criteria?

Posted by: thespunker | Feb 3, 2006 9:44:40 AM

This is good idea!!!

Posted by: Abraham | Apr 21, 2006 2:05:47 PM

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