Mostly, life takes weird sandwiches Each time this Visa commercial airs during the Olympics (and it seems like it’s aired several thousand times already), I have to laugh at the guy who eats the enormous hamburger. He’s meant to illustrate that life takes determination (along with about half a cow, evidently). This must be what Visa meant when it said it wanted to show “little universal truth moments.” Who among us hasn’t wolfed down a five-pound burger, then sighed in pain/victory afterwards? But it turns out this isn’t the only strange sandwich in the campaign. I visited LifeTakesVisa.com this morning, just to see if it was live, and it is—it features little video clips of more “little universal truth moments.” And one of them involves a guy spicing up his turkey sandwich by stuffing big handfuls of corn chips into it. “Life takes texture,” says the tag on this little vignette. Whatever else it takes, it’s clear that life takes unconventional eating habits. One piece of good news: Unless I’m missing it, none of the 50 or so clips show guys having a pillow fight. UPDATE: Maybe pillow fights are little universal truth moments after all! —Posted by Tim Nudd

February 15, 2006 | Permalink

Comments

---

this work sucks lee clow!!!

Posted by: punk* | Feb 15, 2006 9:45:30 AM

If I know my hamburgers (and believe me, I do), that's the infamous burger from Denny's Beer Barrel Pub in Pennsylvania. Only one person has ever finished it in the 3-hour time limit (a 100-pound woman, strangely enough).

Posted by: Bob | Feb 15, 2006 10:11:33 AM

You missed it Life Does take pillow fights
http://lifetakesvisa.msn.com/default.aspx?source=email&keyword=STRATEGY

Posted by: steve | Feb 16, 2006 1:21:15 PM

How the heck can you know that, Bob? I believe it is the famous "Big Ethyl" burger from R-Place in Morris, IL.

Posted by: Andy | Feb 18, 2006 3:58:53 PM

Oh, and "Big Ethyl" is 4 lbs, but there's only an hour to eat it, none of this 3 hour crap Bob, here, is talking about. If you finish it within the time limit, the nearly 20$ burger is free and you get your picture on the wall. You also get your picture on a different part of the wall if you fail to complete the task.

Posted by: Andy | Feb 18, 2006 4:03:23 PM

4 lbs of meat.

Posted by: Andy | Feb 18, 2006 4:04:52 PM

Well Andy, I don't see any pictures on the walls of this place, neither winners nor losers. What I do see is the logo for Bertha's Big Burger of Rio Vista, CA, where you can enjoy a five pounder for $20, free if you finish it in under 30 minutes, as well as your name on a plaque in the hallway leading to the restrooms.

Posted by: Bryce | Feb 22, 2006 8:23:56 PM

That was one good sandwich... anyone else hungry? I don't know about the burger but the Turkey was a Seattle original! ;-)

Posted by: The GUY w/ the Blue Shirt | Feb 23, 2006 3:37:23 AM

Denny's beer barrel pub has since created a 15 pound burger after some other place tried to gain 15 minutes of fame by having the largest burger. I myself wouldn't even think about it, my limit is the 2 pound "Mad Viking" burger at spanky's onthe Outer Banks of North Carolina 10 times!

Posted by: chris | Mar 10, 2006 1:46:03 AM

Post a comment

Name:

URL:

Remember personal info?

Comments:

The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.